Incorporating video into emails will improve click-through rates by 2-3 times, according to a Forrester report. Proof that internet streamed video is on a surge. But how long will it last? When images in emails became possible, click rates surely increased.
Video in e-mails may have a limited shelf life seen in a historical perspective, but it is still too early to tell. No matter what, video does seem like the logical next step in email marketing. And marketing methods will change as long there are advances in technology. So why not embrace the opportunity of using video now!?
The next eyecatching feature in e-mail marketing is really interesting. My guess is that augmented reality is on the verge of become the next breakthrough technology and perhaps a new marketing tool. It would be mind blowing to see holographic-like features in future e-mails.
But for now, video is the right tool for effectively attracting attention of your target audience.
If you want to create more brand awareness concerning your company or product, try using a video. I’d be happy to arrange a meeting over the telephone to discuss the possibilities.